Do you remember J.A.R.V.I.S from Iron Man? 

That AI helps Tony Stark like a friend and suggests the best option. What if you got your own Artificial Intelligence in web search to make browsing easy?

Well, Google heard you since it has been working on a Search Generative Engine. It works on user-friendly behavior. It shows web results based on user search history and the most relevant link on the top. 

It’s still in its initial phase and is not available worldwide, but in America, people are already using it. Google is analyzing its performance and bugs in it. Whenever this AI-powered search engine is available for worldwide use, web search is no more tedious and tiring. This is a revolution in the search engine history. 

Let's dig deep into the concept of a Search Generative Experience and know its ability to change your life.

Generative A.I.- Way to Innovation

Generative Artificial Intelligence is a specific AI algorithm designed to create innovative and creative content without investing too much time in research and web search. A.I.'s help in researching well without clicking on irrelevant links and readings. 

Artificial intelligence is trained in creating text, audio, code, and images as well. They work according to the user's behavior and the history of the user's web search. 

In short, artificial intelligence is a helping hand in research and writing content without spending too much time reading several articles on the web. 

Bard and ChatGPT are prime examples of generative A.I. chatbots trained on large quantities of unlabeled and unstructured data. 

The target is still to be achieved, but the developments in the world of artificial intelligence have been nothing short of groundbreaking.

Search Generative Experience- A Friend More than a Search Engine

According to Google, 

'Search Generative Experience is an early step in transforming the Search experience with generative A.I. When using S.G.E., people will notice their search results page with familiar web results, organized in a new way to help them get more from a single search.'

It works as a friend of the user who knows all the mood swings and actions of its friend and requirements. 

But the question is, 'Is it an opportunity for the era or a threat to SEO?'

Let's find out the answer, and in this series, we will talk about the Opportunity first. 

Opportunities

1.  Search- No More Boring

It happens every time you ask a question from Google, and it shows a long list of web links with similar words and keywords. Now, it becomes difficult to find relevant information quickly because reading every link and article takes time and effort. 

But what if you don't need to do all these things? What if Google does this job for you? 

You need to see those articles and links that are relevant to you and give you the information that you need in just a couple of minutes. 

Well, it sounds fantastic or imaginary, like you entered into the world of Iron Man, where J.A.R.V.I.S. is helping Tony Stark.  

Now the question is, Is it possible?

The answer is, "Yes, it is."

Google Search Generative Engine becomes your own J.A.R.V.I.S., which enhances your search experience with ease and results in a better customer experience.   

2.  Search Experience- No Extra, No Less

What if You asked a simple question and got your answer with only two or three links showing you reliable websites? 

Like Alexa no extra, no less, only to the point. The same goes with the S.G.E., and it shows only that links to your desktop, which you need no extra, no less.

Google Search Generative Engine works on the user choice content and creates people-first content. This means you will get only what you want; there is no need to study several links and articles. 

You ask, it shows with filters. 

This way of research optimizes your experience and makes you active, not sleepy. 

3.  Content Quality- Authentic and Reliable

If you research with activeness and reliable sources, you will write high-quality content with no false data and an overdose of facts. 

You create content that people love to read because there is no repetition of facts, no extra storytelling, no duplication of thoughts, and no influential facts. Only pure and first-hand written content. 

This shows that Search Generative Engine helps to enhance the quality of data and engage more traffic to your content. Plus, it will increase the authenticity of your content, which is the primary part of any content. 

There is an opportunity for content publishers to create high-quality, trustworthy content for Google's generative A.I. search engine to train on.

4.  Deep learning- No Mist of Doubt 

When there is no mist of unwanted content and no extra links to read, then the user feels comfortable to research well. He will feel energized to read more content on the same topic. 

When you read the same content and facts repeatedly, this will lead to a loss of interest in the topic, and it might be that the user will not research on that level, which is required.  

So, if you get only relevant content and research papers, that will enhance your knowledge and the quality of your research. 

This kind of research heightens the level of knowledge, and the user will learn deeply about the topic. 

Deepening the level of knowledge leads to the high-quality creation of content. By asking clarifying questions and receiving relevant responses, users can become more informed about the products, services, or topics they are researching. 

5.  Revolutionising The Research Sector

Google is where you can dive into the ocean of information in just one click. One thought of your mind or a question opens many search links for you to learn more about it. 

Google is the best place to research with proper facts; numerous research papers and government reports are there, which give authentic facts and figures to the researchers. 

With technological advancement in the 21st century, search engines are also optimized and evolved with time. It's become more comfortable and engaging as AI-generated content and chat threads make research and search easier.  

In the future, users may spend more time on the S.E.R.P. within Google or Bing, engaging in entire conversations with AI-driven chats. 

S.G.E. will revolutionize how users navigate topics within the search engine and make the search experience more efficient. 

Search Generative Experience (S.G.E.) allows for more natural, specific conversational search queries than traditional keywords or questions we see today. This capability will lead users to conduct particular queries.

This shows the Search Generative Experience works on the context, not on the keywords algorithm. Instead of optimizing keywords, it focuses on creating content for topics within your expertise and around your customers' needs. 

Now it's time to talk about threats.  

Threats

1.  Biased Search Results

Convenience will become a difficulty for some websites because this kind of research can restrict users to some specific websites. If a search engine behaves according to the users' needs or demands, it will show only those websites on the top that the user likes to search or click the most. 

This will reduce traffic for fewer websites and restrict users to countables. As a result, users may visit fewer websites for information they can acquire from AI-driven chat. 

2.  Lack of Factual Space.

As the user will be restricted to only some specific websites and newsletters, it will lead to fewer facts involved in the content, which means less content authentication. 

Search Generative Engine 

3.  Marketing Strategies- Need to Evolve

S.G.E. will be encouraged to change digital marketing strategies, as today's digital marketing works on the performance of the websites and the algorithm of keywords. 

But now, if a user is restricted to only some specific websites, it becomes difficult to know the performance. 

Google still needs to tell how websites will calculate traffic and their performance so that a new algorithm can be developed for digital marketing.

The impact of artificial intelligence on search marketing is undeniable, and it will continue to influence the industry in significant ways. 

AI-generated search results could revolutionize the S.E.R.P.s and digital marketing strategies. 

Top AI-Powered Tools 

There are already a lot of Artificial Intelligence tools available in the market for web search, other than the Search Generative Engine of Google. 

Let's take a look at these also, and these are the best search engines.

1.  Microsoft Bing

2.  Google Bard

3.  ChatGPT (with Browsing Plugin)

4.  You.com

5.  Perplexity AI

6.  NeevaAI

7.  Phind

1.  Microsoft Bing

Microsoft Bing is a Free to use platform which works on the OpenAI Prometheus Language Model. Its advanced features are Voice search, visual search, and academic search. It is a groundbreaking innovation in the world of search engines. 

This state-of-the-art AI-driven search capability has the potential to revolutionize the way users interact with search engines, making the process seamless and more conversational.

2.  Google Bard

While Google remains the market leader with its search engine, the introduction of Bing chat presents a formidable challenge, compelling Google to step up its game by exploring AI-driven search improvements such as LaMDA, showcased by Google Bard. 

It's free to use and works on the LaMDA language model. Like Microsoft Bing, its advanced features are Voice search, image search, and personalized results.

3.  ChatGPT (with Browsing Plugin)

ChatGPT is a well-known A.I. in the market. Content writers use this tool to make their content more engaging. This platform is divided into two parts: Basic and Premium. 

For Basic use of ChatGPT, you don't need to pay any charges, but for premium facilities, you need to buy it. 

Its advanced features are Natural language understanding conversational search. Works on OpenAI GPT-3.5 and G.P.T. -4 language models.  

4.  You.com

You.com is a privacy-focused A.I. search engine. It offers personalized results without compromising user privacy. It values both efficiency and privacy in its search experience. 

Its advanced features are Personalized search, quick answers, and privacy-focused and free to use.

5.  Perplexity A.I.

Perplexity AI is an excellent choice for professionals and businesses seeking high-quality search results in their niche. Its deep understanding of user queries ensures that it delivers relevant and accurate results, but the paid-only model may be a barrier for some users.

Its advanced features include a Deep understanding of user queries and industry-specific searches.

6.  NeevaAI

NeevaAI offers an ad-free search experience and a customizable homepage. Like ChatGPT, it is also accessible for primary use and paid-for premium facilities. 

Advanced Features are Ad-free search, customizable homepage, and email search integration.

7.  Phind

If you're searching for an alternative to ChatGPT, Phind may be worth checking out. This A.I. search engine is optimized for technical questions. Recommended follow-up questions source links are its advanced features and are free to use.

The Reel Becomes Real

Ultimately, Artificial intelligence is becoming a reality soon, and Google is on the way to developing that kind of AI that works for the users, not for the keywords. 

Soon, people will get simple answers to their questions on Google with proper facts and figures. It eliminates the need for excessive reading and unwanted clicks on irrelevant information. 

Search Generative Engine is beneficial for the users. Still, on the other hand, it is a problem for some lower-traffic websites as it restricts the traffic to some websites and increases their readers or subscribers. 

Technology comes with its pros and cons. If user-friendly search is the benefit of a Search Generative Engine, disturbance in website performance is its disadvantage. But it doesn't mean that there is no solution to this problem. We will get over this and find a way to save some websites from vanishing so that websites can calculate their performance on the basis of their subscribers and the number of individual searches.